Business | Theresa L. Goodrich

I’ll NEVER Get It All Done – And That’s OK

May 23, 2016May 23, 2016 by Theresa

How to accept the never-ending to-do list

One of the hardest parts of being an entrepreneur is knowing that you will never, ever, ever finish everything on your to-do list. You can start the day with the intention of completing all your tasks; you can pare it down to what you think is a reasonable number. You can schedule specific times to work … Read more

A Value Proposition

March 27, 2013 by Theresa

There seems to be an ever-increasing feeling of entitlement these days. I see it while people are driving; at the grocery store, on the train, even walking down the street. Unfortunately, the place I see it most is online. I am thrilled to promote businesses. That’s a large part of what The Local Tourist does; … Read more

If You’ve Got It, Flaunt It

October 5, 2012January 6, 2012 by Theresa

Day 6: “My breasts have had a brilliant career. I’ve just tagged along for the ride.” – Pamela Anderson, an actress of advanced proportions This quote helped changed my impression of Pamela Anderson. I respect people who can laugh at themselves, but more importantly, there’s something to be said for knowing your strengths and your … Read more

2012 Is Going to be a Wild Year

January 5, 2012January 1, 2012 by Theresa

Every year for Christmas my mom gets me one of those daily calendars. You know the kind – each day has its own page and when it’s done you tear it off and move on to the next one. They’re also themed. My favorite up to now was last year’s Mensa. When I’d get to … Read more

What Goes Around Comes Around

November 28, 2011 by Theresa

This weekend I received one of those emails that makes you dance around in your sock feet and say YES and makes your significant other and the cats look at you like you’ve gone batso.

From Party Girl To Home Body

November 30, 2010 by Theresa

“I don’t know how you do it. You’re everywhere. Do you ever sleep?”

I’ve heard that often in the last couple of years. I go out. A lot. It’s part of my job. And letting everybody know I’m out is part of my job. So it’s given me a reputation, of sorts. I remember pulling out a notepad at a meeting and someone commented “you’re taking notes? I thought you were just a party girl.”

Transparency

November 30, 2010October 12, 2010 by Theresa

I actually feel a little guilty about writing this post. It’s after three in the morning and, while I’ve been working all night, I also have a busy day tomorrow. I’ve got stories from my Kansas trip that still need telling. I made it through a few items on my to-do list today but not nearly enough to justify the rant that I know I’m about to dive into helter-skelter. But here I am, setting myself up for a 4am bedtime because this is something that’s been bothering me for long enough to warrant giving up an hour or two of sleep.

Example of a really good PR firm footer

October 6, 2010 by Theresa

I received this at the bottom of a request for coverage and just had to share: *____ encourages full transparency; please disclose that ___ contacted you on behalf of _________. If you are receiving free products, services, payment or other in-kind compensation in exchange for your participation, you must disclose our connection per FTC guidelines. … Read more

A Rows By Any Other Name

September 28, 2010April 1, 2010 by Theresa

How many of you are cringing at that title? Are you looking for an edit button somewhere, anywhere? Any idiot knows it’s rose, not rows, right? Misspelling that word changes the meaning entirely and makes the mis-speller look careless, disrespectful, or downright rude. That’s exactly how I feel any time someone misspells my name. My name … Read more