I received this at the bottom of a request for coverage and just had to share:
*____ encourages full transparency; please disclose that ___ contacted you on behalf of _________. If you are receiving free products, services, payment or other in-kind compensation in exchange for your participation, you must disclose our connection per FTC guidelines. http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf